Sajni Shah

Sajni Shah

Personal finance expert

Sajni is passionate about finding money products to help you make great financial decisions. She keeps track of the latest trends and evolving markets to find new ways to help you save money.

Sajni’s expertise is in personal finance, including credit cards, loans, mortgages, savings and everyday banking.

Sajni's background

“I have 20 years’ experience in the financial services industry, starting my career as an intern at Goldman Sachs.

After a decade in investment banking, I delved into the world of fintech, building digital products from loans to award-winning current accounts.”

Sajni’s goal

“I want to help customers find the most suitable product for them, at a great price, through a seamless experience.”

Sajni's qualifications

University of Bristol

BSc (Hons) Mathematics

Sajni's experience

Head of Product at Compare the Market

As one of our Heads of Product, Sajni is responsible for several of Compare the Market’s products. Currently, she oversees our money proposition, finding the right products and providers to grow our portfolio of partners, all to help you find the right credit cards, loans and more, all to make it easier to look after your money.

Head of Product at Starling Bank

Sajni co-headed the product team at Starling Bank, one of the fastest growing challenger banks in the UK. She was responsible for developing innovative products and building the banking app for both consumers and businesses.

Executive Director at RBS

Sajni spent eight years at RBS. In her early years, she led the financing of mergers and acquisitions of companies across Europe. She was exposed to a wide range of business sectors, including finance, energy and telecoms. Later, as an Executive Director, she helped restructure the Bank, successfully unwinding £8 billion of distressed debt.

Sajni Shah in the press...

Ireland Live: Young homeowners who used bank of mum and dad ‘pressured to live near parents’

(March 2026)

Sajni Shah, a money expert at Compare the Market, said: “For many first-time buyers, help from the bank of mum and dad can be the difference between getting on the property ladder or missing out altogether – but these findings show that the support often comes with emotional and practical trade-offs.

“What’s striking is that financial help doesn’t always mean financial security. More than a quarter of respondents still relied on credit cards for everyday living costs, and many took out personal loans on top of their mortgage.

“It’s so important that those buyers relying on these products shop around for competitive mortgage deals and credit cards.”

GB News: Mortgage ‘shock’ for borrowers as nearly 1m five-year deals end soon

(January 2026)

Sajni Shah, a mortgage expert at Compare the Market, said many households “will be shocked” to see their repayments jump, adding that when homeowners are checking out their remortgage options "even small differences in rates can add up to thousands over the life of a term, so shopping around, comparing lenders and locking in a competitive rate could make a huge difference in keeping rises to a minimum”.

City AM: Premier League: What to look out for to avoid football ticket scams

(August 2025)

Sajni Shah, Money Expert at Compare the Market said: “With the start of the Premier League and Championship seasons fast approaching and strong demand for tickets, it’s important to remain vigilant to potential scams.

“When tickets are hard to come by, fans might be tempted to buy from unofficial sources, but this can lead to disappointment and can cause significant financial loss.”

“Always call an organisation using a trusted number from their official website, and not from correspondence that could be planted by a scammer.”

Shah also recommends fans to double check sender information.

“Look closely at the sender’s details and compare them with previous, genuine communications. When in doubt, contact the organisation directly via its official website to make sure it is legitimate.”

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