Digital TV

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How to pick the right TV package

With so many options available, it can be hard to know where to start when you first compare digital TV packages. To help you get started and find the best deal for you, here’s a few things to consider:

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Channels

Most TV package deals come with channel bundles – movies, sports, documentaries, kids’ shows etc. Work out what you watch the most and find a package that best matches your viewing habits.

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Price

All the channels in the world sound great, but they come at a cost. Check your budget, decide what you’re prepared to pay for and consider add-ons like HD/4K, sports or multi-room carefully. They can quickly add up.

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Streaming apps

If you watch most of your content through streaming apps such as Netflix, NOW TV and Disney+, do you need a big TV package alongside them? Check what’s included to avoid paying for the same content twice.

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Multi-room

Do you need access to your TV package in different rooms throughout the house? Multi-room is widely available, but usually comes with an extra monthly fee.

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Hardware

Will you need a new set top box? And if so, does it come for free or will you be charged set-up or delivery fees?

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Bundles

Several of the big digital TV providers in the UK also provide broadband and phone services. If you’re also weighing up one of these, check to see if bundling your services can get you a cheaper deal or simplify your monthly bills.

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Contract length

TV packages usually come as part of a one or often two-year contract, so ask yourself how long you’re willing to commit for. Longer contracts can mean missing out on new deals, while rolling monthly options offer more flexibility but can cost more.

What different types of digital TV services are available?

When you explore your options, it helps to understand the different types of digital television service available:

Digital terrestrial

This is known in the UK as Freeview. Freeview is now the standard way to watch TV, typically offering over 70 free-to-air TV channels and 30 radio stations, depending on where you live in the UK.

Learn more about what you can get with Freeview.

Digital satellite TV

This refers to TV that’s received via a satellite dish.

Freesat is a subscription-free satellite product offering over 100 TV and radio channels. Sky, once synonymous with satellite TV in the UK, has transitioned to streaming and is no longer advertising satellite packages to new customers.

Digital TV via broadband

Digital TV packages served via broadband are delivered through a network of high-speed fibre optic cables, directly to your door.

What to ask when choosing a TV package?

If you’re planning on getting a TV package, here’s our list of key questions to ask yourself. They will help to prioritise what’s important to you, so you choose a deal that works for you:

TV and broadband bundles, or TV only packages?

First of all, what type of package are you really looking for? Do you want TV deals with broadband or just TV-only deals?

Bundling may save you some money and offer you the convenience of one point of contact, but it can also limit your options.

Which TV services can you receive?

Most homes in the UK can get at least one digital TV service.

Digital terrestrial TV from Freeview and satellite TV from Freesat are accessible to almost everyone in the UK.

Meanwhile, as of 2025, around 87% of homes in the UK have the option to watch TV services delivered via gigabit-capable broadband, either through full-fibre connections or Virgin Media's cable network.

Our comparison tool will ask for your postcode, so you’ll be able to see the deals you can actually get where you live.

See what TV packages you can get now.

How much are the set-up costs?

Set-up fees tend to range from zero to £35 (and sometimes more) – so be sure to include this when you add up the total cost over the year. Our comparison tool helps by showing this, as well as the monthly figure.

Which channels do you really want to watch?

You don’t want to pay for live sports or dedicated movie channels if you’re not going to watch them. Check which channels screen your favourite shows and stick to those.

Decide your budget first, otherwise it’s easy to find yourself paying for extra channels you might not need.

Do you mainly use streaming services?

You may not need a TV package if you just want to stick with streaming services such as Netflix and Amazon Prime Video. Just make sure you have fast enough broadband to stream reliably.

Do you watch a lot of live sport?

If you’re a fan of big games and watch a lot of live sport, you’ll want to compare TV deals that include services such as Sky Sports and TNT Sports, as these are usually add-ons.

Do you have kids?

Explore TV packages that include kids’ channel bundles, particularly if your children have several favourite TV shows they like to watch.

How many screens do you watch on?

If you have lots of TVs around the house, or you often watch on your tablet, a multi-room plan could work well for you. No more fighting over the remote.

Other questions to consider:

  • Do you want High Definition or Ultra High Definition (UHD)? Bear in mind that regular HD has around four times less resolution than UHD

  • Do you want a deal that allows you to pause, record and rewind TV shows?

  • How long are you happy to sign up for?

Many TV packages require you to sign up to a 24-month contract. Decide how long you’re happy to commit for before comparing deals, as cancelling early can mean additional fees.

Which TV providers do we compare?

We compare TV packages from some of the best TV providers in the UK, including:

BT

BT has partnered with EE to offer BT fibre broadband and TV packages that you can get with or without a home phone included. You can choose between EE TV package deals that can include:

  • Freeview channels

  • Streaming services like Netflix, NOW TV and HBO Max

  • Premium sports channels including TNT Sports and Sky Sports.

BT also offers flexible TV packages that you can switch between every 30 days for most of your contract. So, you can switch it up depending on whether you’re feeling in the mood for sport or entertainment.

Sky

Sky is one of the few providers that lets you buy a TV-only package, without the need for Sky broadband – although you can get this too, if you want. But let’s be clear: you’ll need a broadband connection of some kind, as Sky has now transitioned to internet-based TV.

Its basic Sky Essential TV package gives you more than 100 channels, including Freeview channels and flagship drama channel Sky Atlantic, plus Netflix. Or you can opt for the Ultimate package for extra channels, and access to other streaming apps including HBO Max and Disney+.

You can also customise your package with extras including:

  • Sky Cinema for film classics and Hollywood blockbusters

  • Sky Sports for Premier League football, Test cricket, Formula 1 races, golf majors and loads more.

And you no longer need a satellite dish installed to get Sky TV. Sky Stream uses a small streaming puck that plugs straight into your smart TV.

Now Broadband

Sky’s streaming service NOW lets you watch premium Sky TV channels and HBO series through a range of themed memberships, including entertainment, sport, reality TV and cinema.

Most memberships work on a monthly rolling basis, although some deals require a minimum six-month term. You can get a 24-hour temporary sports membership if there’s a particular match, race or event you want to see.

NOW also offers fibre broadband, powered by Sky, if you’d prefer to get your broadband and TV from the same provider.

TalkTalk

TalkTalk doesn’t offer a standalone TV package but if you’re a TalkTalk fibre customer you can add the TalkTalk TV Hub, for a minimum 30-day term. That gives you over 70+ Freeview channels plus the ability to watch on-demand content and pause live TV.

With TalkTalk TV, you can also add on a variety of TV streaming subscription services that you can pay for on a month-by-month basis, including:

  • Disney+

  • Amazon Prime Video

  • NOW.

Virgin Media

Virgin Media offers TV bundles that include superfast broadband along with 200+ TV channels, and if you choose a longer contract, a Netflix subscription at no extra cost.

Depending on what you want to watch, you can choose from a selection of packages that can include:

  • Sky Sports

  • TNT Sports

  • Sky Cinema

  • Extra kids’ channels.

Virgin Media also boasts some of the fastest download speeds in the UK, with median speeds of 1,130 Mbps advertised. However, Virgin Media’s cable network operates outside of the Openreach network, which means it’s only available in selected areas.

Vodafone

Although Vodafone doesn’t offer a traditional TV package, if you sign up to Vodafone’s full-fibre broadband, you can choose to add on their Vodafone Xtra plan. This bolt-on includes an Apple TV 4K set-top box you can use to access your favourite streaming apps.

With this, you’ll be able to:

  • Access shows on BBC iPlayer, ITV Hub and All 4

  • Access or sign up for subscription services such as Netflix, NOW and Disney+.

Vodafone also runs occasional offers to encourage sign‑ups, such as a three‑month subscription to Apple TV+.

FAQs

Which is the cheapest TV provider?

The cheapest TV offering for you depends on what you want. The more premium channels and features you add, the more expensive your TV package is likely to be.

Providers can also offer cut-price deals at any time, so you might be able to get the right TV package to suit you, for less. That’s just one of the reasons it’s so important to compare.

Should I get a broadband and TV bundle?

That really depends on what you want from your broadband and TV and what’s on offer.

You may find that bundling together your broadband and TV saves you money, but it’s only worth it if you’re getting TV channels and subscriptions you actually watch.

Combining your digital TV package with your broadband and phone can also be more convenient, as it means you only have one supplier, one contract and one bill to deal with. But it may leave you locked into a long contract - and early cancellation fees often apply - so always check the small print.

Which TV providers have multi-room?

Most big providers, including BT, Virgin Media, Sky and TalkTalk, offer multi-room TV, but it’s always good to check what this involves before signing up for a deal, if this is something you particularly want.

Multi-room TV allows you to watch your favourite shows in different rooms throughout the house, all on the same TV subscription. So the kids can watch children’s shows in their bedroom, while you watch a film in the lounge.

You might need extra set-top boxes, so watch out for any additional costs.

What is internet TV?

Internet TV or IPTV (internet protocol television) is TV delivered via a broadband connection rather than a TV aerial or a cable. On-demand streaming services like the BBC iPlayer, Netflix, Apple TV and Sky Q are all examples of internet TV.

You can watch internet TV on a television set, as well as your digital devices, but you’ll need a smart TV or set-top box. Because internet TV uses your broadband connection, it’s worth checking whether your plan has a data allowance.

Do I need a TV licence to watch digital TV?

If you watch or record live TV programmes on any channel, or watch or download any BBC programmes, you must have a TV licence.

Do I need a satellite dish for digital TV?

You’ll need a dish for Freesat – the free satellite TV service backed by the BBC, ITV, Channel 4 and 5. Otherwise, most digital TV services don’t need a satellite dish at all — they’re delivered over your broadband connection instead

Do TV packages include streaming?

Most of the major TV providers, including TalkTalk, EE and Virgin Media, offer on-demand streaming from the likes of BBC iPlayer, Netflix and Amazon Prime. Check the package you’re interested in for details of exactly what it offers.

Can I watch digital TV on my mobile, tablet or laptop?

Many TV providers offer apps and websites, making TV packages accessible from tablets, laptops and mobiles. Services include Sky Go, the EE TV app, the TalkTalk TV Hub and Virgin TV Go.

Check the package you’re interested in for details of the devices on which you can access it.

Can I record TV and movies?

You can record your favourite TV shows with a personal video recorder (PVR) or set-top boxes with a hard drive, including certain versions of the TalkTalk TV Plus Box, the EE TV box and Sky Q. It depends on the hardware you got with your TV package.

Some newer internet‑based services, such as Sky Stream and NOW, don’t offer traditional recording. Instead, they rely on catch‑up apps and on‑demand libraries, so you can watch shows back without needing a hard‑drive recorder.

What is the best way to watch sport on TV?

The best sports package for you will depend on which events you want to watch and how much you can afford to spend.

If you’re an avid sports watcher and don’t mind paying for broad coverage, look for one of the top packages that includes all the Sky Sports and TNT Sports channels. Many providers offer bundles that can include sport, so it’s worth comparing your options to find the best value.

What is the best way to watch F1 on TV?

With Sky having the exclusive rights to broadcast live Formula 1 in the UK, the only way to watch the high-octane action as it happens is by accessing Sky Sports. You can do this a couple of ways:

  • Buy the Sky Sports pack with a Sky, EE TV or Virgin Media TV package

  • Buy a NOW Sports Membership.

If you’re not too bothered about watching the action live, you can catch extended highlights of all the races and qualifying sessions for free on Channel 4.

Matthew Brewer
Reviewed 21 Oct 2025 by Matthew Brewer Broadband and mobile expert

With the UK racing towards gigabit speeds and our phones more integral to our lives, Matt wants to make sure you have great packages that can keep up. And with more than 10 years' experience working with digital brands, he’s shaping our broadband, TV and phone comparison journeys.

Methodology

1Based on the % of respondents claiming they have used Compare the Market in the last 12 months vs. other leading PCWs. Source: Savanta BrandVue Financial Services, National Representative Survey of 12,257 respondents (June 2026)​