Marketing and sponsorship
Compare the Market and Coronation Street
In November 2012 Compare the Market became the proud sponsors of the nation’s best loved soap, Coronation Street. This formed an exclusive partnership bringing both brands to as many fans as possible.
The sponsorship is focused on meerkat founder Aleksandr Orlov and his pals visiting the famous Konovation Street, Meerkovo’s best loved soap, delivering exclusive video idents before, during and after the soap.
What’s the latest Compare the Market Coronation Street advert?
The Compare the Market ads change regularly. The campaign series includes stories played out on Kovonation Street with some very familiar characters. You’ll see Sergei trying to find love and watch Bogdan going through his rebellious phase. They can all be found on the Coronation Street video hub, or the Meerkat YouTube channel.
Who else does Compare the Market work with?
Compare the Market works with a number of partners to offer insurance comparison. The company also collaborates with affiliate organisations who share the same interests.