Abigail Foster

Abigail Foster

Personal finance expert at Compare the Market

Author, broadcaster and educator

Abigail Foster is a personal finance expert with a background in accountancy, media and financial education. A Chartered Accountant and founder of Elent, she is known for explaining complex money topics in a clear and practical way. Abigail is the author of The Money Manual and a regular voice across ITV’s This Morning, LBC and Sky News.

She’s an advocate for financial education being embedded into the school curriculum and has interviewed political figures including former Prime Minister Rishi Sunak, Chancellor Rachel Reeves and the Governor of the Bank of England, Andrew Bailey. She's also worked with HMRC, the Bank of England, Downing Street and The Royal Mint.

Abigail’s expertise includes credit cards, loans, mortgages, savings and banking.

Introducing Abigail Foster

Abi Foster Teams Up With Compare the Market To Simplify Money │ Compare the Market

This video is hosted by YouTube. By pressing play, you consent to their use of cookies. See their cookie policy for more information.
Text transcript

Hey, my name is Abigail Foster and I'm a proud partner with Compare the Market.

My background, so I'm an ACA chartered accountant. I'm the founder of a financial education company that teaches finance in schools all over the UK from year 1 to year 13. I'm also an author. I wrote my first book last year with Penguin called The Money Manual. I'm a content creator and a presenter and I present on radio and TV on a weekly basis.

It was really important for me to partner with Compare the Market because they are such brilliant advocates for financial literacy and financial awareness when it comes to saving money.

Anything from energy to home insurance to car insurance, credit cards, we're going to be talking about it all and helping you understand all the ways you can be saving money and getting the best deals. Also, how cute is Oleg? Stay tuned for tips and tools.

Abigail's background

“I came into personal finance through accountancy, but what kept standing out to me was how many smart, capable people still felt shut out of money conversations by jargon or a lack of confidence. After working in publishing and qualifying as an ACA accountant, I wanted to use that experience in a way that could help people more directly. Especially younger audiences who often haven’t been taught the basics at school.”

Abigail's goal

“As an author, broadcaster and educator, my goal is to make personal finance feel clearer, calmer and more useful in real life. Whether I’m writing, creating content, speaking in the media or teaching in schools, I want people to feel more confident asking questions, understanding their options and making decisions that work for them.”

Abigail's qualifications

Bangor University

Accounting & Banking BSc

Institute of Chartered Accountants in England and Wales (ICAEW)

ACA Qualified, Accountancy

Abigail's awards

ICAEW Chartered Star Competition — Winner (2023).

Hustle Awards — Founder of the Year (2023).

Abigail's experience

Founder — Elent

Abigail founded Elent to make financial education more accessible and engaging across schools, workplaces and public life. The organisation teaches money topics from Year 1 to Year 13 and focuses on confidence, practical decision-making and closing inequality gaps.

Author — The Money Manual

Abigail is the author of The Money Manual: Everything You Actually Need to Know About Personal Finance, a guide covering subjects such as tax codes, ISAs, pensions, mortgages and everyday money management.

Broadcaster, presenter and content creator

Abigail is a regular face and voice across TV, radio and digital platforms, including This Morning, LBC, Sky News and Channel 5, where she explains current money issues in a straightforward, consumer-friendly way. She also speaks at schools, corporate events and industry panels.

Accountant at Hearst

At Hearst, Abigail worked in finance and qualified ACA, building the commercial grounding that underpins her current work in personal finance communication and education.

Accountant at Condé Nast

Abigail previously worked in finance at Condé Nast after starting out in accountancy practice, giving her experience across both traditional accountancy and consumer-facing publishing businesses.

Abigail Foster in the press...

Sky News: Energy bills set to rise by 10% due to Iran war

(March 2026)

Watch here as “Abigail Foster warned that the Middle East conflict could force the Bank of England to pause interest rate cuts due to inflation concerns.”

Yahoo!: I'm an accountant – this is what I wish parents knew about saving money

(March 2026)

“Abi Foster, a financial expert, author and advocate for making money matters more accessible, says everyday family activities can be a powerful opportunity to help children develop healthy financial habits.

"As someone who teaches in schools, I can tell the difference between a kid that’s talking about money at home and a kid that’s not," she says.

"Kids who don’t hear about money often become much quieter or nervous around the subject.”

In contrast, children who grow up hearing open conversations about finances tend to be more confident discussing it. "That makes me sad," Foster adds. "Because those kids often grow into adults who don't want to talk about money, and that can lead to a whole range of issues."

Sky News: New study reveals women are saving less than men

(January 2026)

Watch here as “Finance expert Abigail Foster speaks to Sky News about the gender pay gap and why women are saving less than men.

5 common credit card myths busted

Abigail Foster, chartered accountant and personal finance expert, explains how to use credit cards so you end up with more, not less, money in your pocket.

This video is hosted by YouTube. By pressing play, you consent to their use of cookies. See their cookie policy for more information.
Text transcript

Hey, I'm Abi Foster, ACA chartered accountant and finance content creator. And today we're talking about credit cards. I know a lot of people fall into one of two camps when it comes to credit cards. You either love them and you use them for every purchase, or you hate them and you never use them. But the thing to understand about credit cards is they're mainly just a financial tool. Used correctly, they can help you protect your purchases, earn cashback, and even improve your credit score. Used incorrectly, they can leave you in debt for years and years. So today I want to bust some of the myths when it comes to credit cards.

Myth number one, the minimum payment is designed to help you clear your debt faster. False. This is one of the most dangerous ones out there. The minimum payment is exactly what it says it is. It's the minimum payment your credit card provider will allow you to pay each month before they've basically assumed that you've missed the payment. Let's imagine you have £3,000 on a credit card. If you only paid the minimum payment, it could take decades to wipe this with the minimum payment and the interest and late payments that you may be paying.

Myth number two, paying your credit card off early saves you nothing. Absolutely false. The quicker you pay off your balance, the less interest you're likely to pay. So interest is what the credit card providers will charge you if you basically don't repay on time because you're borrowing from them. That is how credit cards work. A credit card is your borrowing from the bank and then repaying that hopefully in full every single month.

Myth number three, section 75 only applies if you pay the full amount on your credit card. False. This is one of my favourite facts when it comes to credit cards because so many people don't realise that this exists. Section 75 is a protection that you get on purchases that you make on your credit card between £100 and £30,000. So, if something goes wrong with the product or service that you've bought through your credit card, your credit card provider is jointly liable with your retailer to get that money back.

Myth number four, being rejected for a credit card doesn't matter. Unfortunately, it does. Being rejected for any debt can impact your credit score. In the UK, we have three credit rating agencies, Experian, Equifax, and TransUnion. And each of them give you a credit score based on your credit profile.

Myth number five, you should never use your credit card for everyday spending. This one does come down to the individual. I personally do use mine for everyday spending, but I keep a seriously tight check on everything I'm spending on a week-to-week basis really because I use my credit card to make sure that I'm building points or I'm getting the cashback.

So, the big takeaway here: credit cards aren't evil but they're not magic either. Used correctly, they can help you with protection from section 75 and rewards and bonuses, but if used incorrectly can land you in tonnes of debt for decades and interest that you're just spiralling out of control.

Our content is written by a Compare the Market expert, backed by data and enhanced by technology. Find out how we ensure accuracy and quality in our Editorial Guidelines.