Laura Pomfret

Laura Pomfret

Personal finance expert at Compare the Market

CEO and broadcaster

Laura Pomfret is a personal finance expert, founder and broadcaster best known as the co-founder of Financielle, a money platform that describes itself as “the home of money for women.” What began as an anonymous Instagram account documenting Laura’s own money journey has grown into a wider platform spanning an app, money guides, a podcast and community.

Laura is now a regular finance expert in the media, including on BBC’s Morning Live, and co-hosts The Vault with Financielle.

Laura’s expertise is in personal finance, including credit cards, loans, mortgages, savings and banking.

Laura's background

“I came into personal finance from outside the traditional finance world. My legal and commercial background gave me a strong understanding of business, risk and decision-making, but it was seeing how many people felt overwhelmed by money, and how little practical, step-by-step support existed for them, that pushed me to create something different.

Financielle started as a side project, sharing my own money journey, then evolved into a platform designed to help women feel less intimidated, more informed and more in control.”

Laura's goal

“My goal is to make personal finance feel clearer, more approachable and more useful in everyday life. Through content, tools, media work and education, I want to help people build confidence with money, understand their options and make decisions that support both their immediate needs and their long-term goals.”

Laura's qualifications

BPP Law School

Legal Practice Certificate (LPC)

University of Leeds

Law

Laura's awards

Innovate UK Inclusive Innovation Award: Closing the gender wealth gap for women everywhere (2023)

Laura's experience

Founder & CEO at Financielle

Laura co-founded Financielle with her sister Holly Holland, turning an Instagram side project into a money platform built around education, budgeting tools, community and habit change.

Laura co-hosts The Vault with Lucy and Holly, a weekly podcast covering money dilemmas, budgeting, habits and financial confidence in a more conversational, accessible format.

Head of Legal & Product Owner at Travel Counsellors

Before founding Financielle, Laura spent seven years at Travel Counsellors, where she held senior legal responsibilities and broadened her commercial experience inside a fast-growing travel business.

Associate at Addleshaw Goddard

Laura began her career at Addleshaw Goddard after securing a training contract in 2009. She later became an Associate and worked on corporate, commercial and commercial litigation matters for high-profile clients including British Airways and MyTravel.

Laura Pomfret in the press...

The Mirror: BBC expert warns of £100 passport mistake after 2026 price rises

(April 2026)

“And Ms Pomfret explained that people using the traditional method of filling out the forms and posting them are facing even bigger fees. She said: “If you apply for these by post, it jumps, for example, for an adult to £115.50. That’s a big jump, especially if you need more than one passport in the family.

“So the first big saving is do it online, don’t do it by post because that’s £15 per passport. That’s an awful lot of money, and if you’re a bit unsure about online, which not everyone is, especially with something traditional and formal like a passport. You could ask a friend, a trusted friend, to do it with you online.

“One of the biggest mistakes people make could cost them £100 on top of getting a passport, she said, and that’s by using sites which help you fill in the form. She said: “Always go directly to the HM Passport Office. There are these intermediary websites. That might look official to help you fill out the application, but it’s not the HM Passport Office.”

BBC: Laura Promfret’s budget template

(March 2026)

“On Friday 6th March, Laura Pomfret joined us in studio to discuss overdrafts and ways to help you budget.

Click here to download Laura's budget template as a word document.”

Daily Express: BBC expert gives urgent warning for anyone with £5,000 in bank accounts

(March 2026)

“Ms Pomfret told hosts Greg Rutherford and Holly Hamilton that a recent study found that millions are sitting on decent sums of cash in their current accounts, but are earning next to no interest. Ms Pomfret said: “It feels like things are harder than ever.

Ms Pomfret said people, even with relatively modest sums, should put them in savings accounts - and the interest paid over the course of the year could be very useful. She said: “If you are one of these people that has whether it be an extra £2-300, an extra £1,000 or more, if you moved that money, let’s say you had £1,000 in your current account and you’re just keeping it there to make you feel better.

“If you moved it to a saver that was paying 4%, you would make £40 across that year. And that could pay for a grocery shop, it could pay for a birthday present, it could pay for a nice meal. It’s free money, but because you’ve not got it in there, you’ve got it in the current account, it’s not making it. And so, starting small, it doesn’t have to be an awful lot, but getting into this mentality that if I don’t need that money right now, if I don’t need it for the immediate buffer, the immediate bills, having it just in a separate account, making money is really good practice. You can start small, and you can build from there.”

Our content is written by a Compare the Market expert, backed by data and enhanced by technology. Find out how we ensure accuracy and quality in our Editorial Guidelines.