Piaggio – from then till now
Piaggio has a history stretching back well over 100 years. Its history though was rooted in the production of ships, railway stock and even aircraft rather than scooters. It wasn’t until 1964 that Piaggio formed its own independent two-wheel manufacturer. Its first machine was the Ciao, this forerunner to the modern scooter appearing in 1967.
Through the 1970s, 80s and 90s Piaggio scooters including the Sfera, Hexagon, Cosa, Superbravo and Grillo came and went. In 1997 though, the 50cc Liberty hit the market. A highly innovative new scooter, the Liberty was to become a popular high wheeled scooter, its great looks and lines going down as well as its affordable price tag.
The Liberty along with the Beverly, which followed in 2001 are still successful Piaggio brands today. The Beverley, a reliable, agile and safe scooter has become a market leader in terms of sales. After 10 successful years it was overhauled and in 2012 the Piaggio high wheeled Beverly SportTouring model was launched. This model it was claimed, was a 350cc engine boasting the performance of a 400cc engine in a 300cc frame!
The eye-catching three wheeled Piaggio Mp3 was launched in 2006 and is still going strong today with the MP3 500 Sport and MP300IE Business models.