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The UK's favourite staycations

Staycations have been steadily growing in popularity over the last few years and with lots of uncertainty over international travel this summer, more Brits than ever before are planning on holidaying right here in the UK.
And why not? Britain is home to beautiful beaches, some of the most exciting cities in the world and gorgeous countryside.
But where are our favourite places to visit when planning a staycation? We’ve turned to Google search data to find out.

The UK’s favourite staycation destinations

As one of the most historically and culturally significant cities in the world, London truly has something for everyone, so it’s little wonder that it proved to be the most popular staycation destination amongst Brits.
If you were dreaming of relaxing on a beach this summer then you could do a lot worse than a staycation in stunning Cornwall, which came in second place, with 32,800 monthly searches, followed by a classic British holiday destination, Blackpool, with 31,450 searches.

Edinburgh came in fifth place, with 25,540 monthly searches, but do remember that different countries of the UK may still have different travel restrictions in place. 

The UK’s favourite town/city staycation destinations

The UK’s top ten favourite town and city destinations were a fairly even split between the big cities such as London, Edinburgh, Manchester and Glasgow, which are of course full of cultural and historical attractions, as well as great shopping and nightlife scenes too, as well as coastal towns and resorts such as Blackpool, Bournemouth, Brighton and Whitby.

The UK’s favourite rural staycation destinations

For those looking to get away from it all and chill out in the Great British countryside, Cornwall was the number one destination, with over 32,000 monthly searches.
This was followed by the country’s most visited National Park, the Lake District and the picturesque Isle of Wight, just off the south coast.

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We looked at each county and national park in the UK, as well as some other popular staycation destinations.
For each, we looked at the number of average monthly Google searches (from the last twelve months: July 2019-June 2020) for each of the following terms, before taking a combined total for each destination:

  • [Destination] Holidays
  • Holiday Cottages [Destination]
  • [Destination] Weekend Breaks
  • [Destination] Hotels