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The most instagrammable houses

Instagram is full of shots of picturesque buildings from all over the world. Some are churches, some are libraries, and others are – or were – somebody’s home.

By collecting Instagram hashtag data for famous dwellings across the globe, we have created a ranking of the world’s most Instagrammable homes. We’ve also broken these down by category, looking at Instagram’s most popular homes belonging to famous people, as well as those appearing within films and TV shows.


1. Highclere Castle (Downton Abbey) - 585,667 posts


The most popular home on Instagram is Highclere Castle in Hampshire, where filming took place for British historical drama Downton Abbey. 

The country house now features in over half a million (585,667) posts on Instagram, thanks to the huge international popularity of the TV series.

2. Graceland (Elvis Presley’s house) - 518,330 posts


Once home to one of the most iconic musical figures in American history, Elvis Presley’s Memphis-based mansion is now a popular tourist attraction. 

Graceland opened for public tours in June 1982, and has since been visited by more than 20 million people from around the world. Over 500,000 visitors walk the halls of Graceland every year, making it the second most famous home in America after The White House – as well as the second most Instagrammable.

3. Mount Vernon (George Washington’s house) - 283,993 posts


As the first president of the United States and one of the Founding Fathers, George Washington played a priceless role in shaping the country. His former residence, Mount Vernon, was recognised as a National Historic Landmark in 1960, and now attracts around one million visitors every year.

Guests can tour Washington’s impressive 18th-century mansion, as well as the estate’s beautiful grounds and gardens.

4. The White House - 248,065 posts


Currently occupied by President Joe Biden and his wife, The White House is undoubtedly the single most famous family home in the United States. This iconic building and its grounds have been home to 45 presidents over the past 200 years, since John Adams first occupied them in 1800.

Tourists visiting Washington D.C. often stop to snap a photo outside of The White House, with tours of the historic landmark also freely available to the public, but only if you submit an official request ahead of time.

The table below shows the top 10 most Instagrammable homes in the world.

Rank Home Name Known as... Location Total number of Instagram posts
1 Highclere Castle Downton Abbey Newbury, England 585,667
2 Graceland Elvis Presley’s house Memphis, Tennessee 518,330
3 Mount Vernon George Washington’s house Mount Vernon, Virginia 283,993
4 The White House US President's residence Washington D.C. 248,065
5 Biltmore Estate Sherlock Holmes’ house Ashville, North Carolina 211,050
6 221B Baker Street Sherlock Holmes’ house London, England 195,847
7 Hearst San Simeon Estate William Randolph Hearst home San Simeon, California 152,825
8 Paisley Park Prince’s house Chanhassen, Minnesota 143,130
9 Wollaton Hall Wayne Manor - The Dark Knight Rises Nottingham, England 71,856
10 12 Picket Post Close Privet Drive - Harry Potter Berkshire, England 50,013



Of the 88 famous homes we investigated, nearly half (41) earned their fame due to having a very well-known owner, either currently or at some point in the past. The first four homes on the list are all among the top 10 most Instagrammable homes in the world, belonging to Elvis Presley, George Washington, the President of the United States and George Vanderbilt II. 

The next most Instagrammable home with a famous owner is Hearst Castle, originally belonging to American businessman William Randolph Hearst. Hearst Castle is now a museum open to the public, and has amassed 152,825 Instagram posts to its name.

Other homes in the top 10 include Prince’s Paisley Park (143,130 posts), Frank Lloyd Wright’s Taliesin West (39,991 posts), and the UK Prime Minister’s residence 10 Downing Street (36,121 posts).

The table below shows the top 10 most Instagrammable homes belonging to famous people.

Rank Home Name Home ow Total number of Instagram posts
1 Graceland Elvis Presley 518,330
2 Mont Vernon Elvis Presley’s house 283,993
3 The White House US President's residence 248,065
4 Biltmore Estate George Vanderbilt II 211,050
5 Hearst Castle William Randolph Hearst 152,825
6 Paisley Park Prince 143,130
7 Taliesin West Frank Lloyd Wright 39,991
8 10 Downing Street UK Prime Ministers 36,121
9 The Ringling John Ringling 19,024
10 Kykuit John D. Rockefeller 6,668



The number one most Instagrammable home featured in a film is Wollaton Hall, which served as the real-life site for Wayne Manor in Batman film The Dark Knight Rises. There are 71,856 Instagram posts featuring this grand stately home, which is located near Gotham, Nottinghamshire – the inspiration behind Batman’s famous Gotham City.

12 Picket Post Close comes in second with 50,013 posts, thanks to its fame as the shooting location for 4 Privet Drive in the first Harry Potter film. This is followed by 671 Lincoln Avenue from Home Alone  (9,426 posts), 3159 W 11th Street from A Christmas Story (6,727 posts) and Ropes Mansion from Hocus Pocus (6,384 posts).

Rank Home Name Film Total number of Instagram posts
1 Wollaton Hall The Dark Knight Rises 71,856
2 12 Picket Post Close Harry Potter 50,013
3 671 Lincoln Avenue Home Alone 9,426
4 3159 W 11th Street A Christmas Story 6,727
5 Ropes Mansion, 318 Essex Street Hocus Pocus 6,384



The most popular TV home on Instagram is Downton Abbey’s Highclere Castle (585,667 posts), which also ranked as the most Instagrammable home overall. 

221b Baker Street follows in second place (195,847 posts), home to famous fictional character Sherlock Holmes. The Sherlock Holmes Museum has welcomed guests at this address since 1990, allowing fans to step into the world of London’s most renowned detective. 

1709 Broderick Street, the home featured in American sitcom Full House, comes third with 19,720 posts. 90 Bedford Street also ranks among the top five with 17,775 posts, thanks to being recognised by Friends fans as the apartment building that features heavily in the comedy series.

Rank Home Name TV Show Total number of Instagram posts
1 Highclere Castle Downton Abbey 585,667
2 221b Baker Street Sherlock Holmes 195,847
3 1709 Broderick Street Full House 19,720
4 90 Bedford Street Friends 17,775
5 66 Perry Street Sex and the City (Carrie Bradshaw’s Apartment) 11,512

Tips to safely share pictures of your house on Instagram

From influencers displaying their impeccable interior design, to proud new home-owners sharing the good news, plenty of us post pictures of our own houses on Instagram. However, there are certain risks associated with this such as attracting thieves or unwanted visitors.

Here are our top tips to protect yourself when posting pictures of your home on Instagram.

  • Make your profile private. Instagram allows users to have a private profile, meaning only approved followers can see your pictures. This is the best way to avoid any unwanted attention.
  • Hide your location. Don’t include any recognisable features in photos, such as a house number or street name. You should also avoid using geotags, which share your location.
  • Don’t show off valuables. Images taken inside your house may show off valuable technology such as a TV or computer, which could make your home a target for thieves. Try not to include expensive items in any images you share.
  • Check your home insurance policy. Make sure your home insurance covers any valuable items in case you do fall victim to thieves. 


A seedlist was created using a list of homes belonging to famous people and a list of homes from films. Additional well-known homes not found on these lists were also added for analysis, such as 221B Baker Street and The White House. We included Highclere Castle as a TV Show house, based on the popularity of the long-running TV show Downton Abbey.

Hashtag data for each home was then collected from Instagram in November 2022. Two variations of hashtags were used where applicable, focusing on either the owner and the address, or the film/TV show and address of the home.

Homes were then ranked by the number of Instagram posts under each hashtag.